This particular beer festival had been in existence for the previous 8 years. When we first got our hands on it, it got a pretty extensive makeover. A new name, graphic overhaul, some viral videos, shiny new website, and social-media integration turned this little festival into local favorite with a much wider and stronger base of attendees.
The theme was built on a central character named "Baron Von Brüegala". We found a pretty sweet puppet on the internet and the rest pretty much wrote itself.
Credits to the rest of the team at Ross Creative+Stragey who worked on this one:
Nick Jibben - Creative Director
Kevin Kizer - Senior Copy Writer
Matt Richmond - Copy Writer
Heath Brandon - Art Director / Designer
Brad Pipkins - Senior Web Developer