Brochure designed for Caterpillar as part of a larger campaign to showcase a new Hydrolic Oil product. The renderings show an excavator that has no "skin". You can see the guts of the machine while it works. Pretty cool stuff, and an Gold Regional ADDY award winner.
Agency - Ross Creative + Strategy
Creative Director - Nick Jibben
Senior Art Director - Jake Beyhl
Graphic Designer - Heath Brandon
Copy Writer - Matt Richmond